All want to succeed but only a few know what true success is and how to attain it. Success depends a great deal on how it is defined and measured. The concept of success varies from one person to another, but all concepts converge in the pursuit of ‘happiness.’ There are different approaches and pathways for the pursuit of happiness. People follow a certain pathway based on their philosophy of life, purpose, worldview, ideology, and level of awareness. These approaches can be categorized into two major streams external and internal. The majority of people think that the sources of success and happiness are external and out there. Hence, they tend to seek happiness by accumulating and having more wealth, power, fame, designations, recognition, progress, influence, security, and social standing. They believe that the more material resources they have, the happier they will be. The second view is that the sources of happiness are internal, and the treasure is within. These people seek happiness by becoming more aware, awake, conscious, flourishing, and enlightened. They dig deep down themselves to experience happiness, ecstasy, and blissfulness. They prefer activities that develop self-awareness, self-purification, self-transformation, and self-actualization, believing that the deeper they go, the more they will be filled with joy and bliss. Self-awareness is recognized as the key source of happiness as the foundational step towards true and sustainable success. This study explores the significance of Self-awareness for social effectiveness, professional success, and spiritual elevation. This study employs critical literature analysis and a deductive research method for the findings. The study suggests how self-awareness can be enhanced by employing Islamic and other tools and strategies to succeed.
Keywords: Know Thyself, Pursuit of Happiness, Self-awareness, Self-knowledge, Consciousness